If you are a marketer and prefer online brand marketing, you need to build your organization's reputation by creating a Wikipedia page. To make your business page, it is recommended that your company meet the notability standards. It signifies that the subject, whether a person, brand, or company, qualifies for notability, so the next step is creating the page. Notability guidelines are an essential part of Wikipedia that ensure that the brand or company should have credibility on Wikipedia. To prove its authenticity, Wikipedia provides that the companies should explain their objectives and purpose of creating a Wikipedia page.
The Wiki page goes through strict
editing scrutiny, allowing writers and copy editors to follow Wikipedia notability
guidelines. The Wikipeda page management company maintain that the Wikipedia page should not give a promotional look. As a company page is
inherently promotional, it may cause hostility and agitation between clients and
the company. Therefore, the language used in the content should not be biased
or controversial; instead, the writer should adopt a neutral tone. The news articles, blogs, and forums on the Wikipedia
page should be informative and helpful for the viewers. The articles should
focus on the main brand; they should not be owned or controlled by the brand.
The policy prohibits using
marketing jargon that may make content promotional. The accuracy of Wikipedia
page content can be maintained by
including material taken from independent and reliable sources.As the
company gains high notability based on merit, it increases its online page
reliability. Customers can search for
the product using broad keywords relevant to the brand. Consequently, it
generates web traffic.
How Can a Company qualify for a Wikipedia page?
·
Build
Positive Reputation
If a company is notable, they need
to prove it by maintaining a positive image. Reputation management helps
businesses to qualify for creating their profile page on Wikipedia. However, it
implies that they have built a positive reputation; it should not be a scandal. Generally, businesses gain notability for their Wikipedia page if they make regular
contributions in the form of writing articles and blogs that exhibit essential
details, the background, company profile, and services. Relevant data and
information on the wiki page help clients know the company's purpose, mission,
and futuristic vision. Hence, their purpose in creating a business Wikipedia Page is to optimize online
presence and increase page ranking.
Another factor that helps businesses
build their progressive image is visible corporate social responsibility. A
positive social responsibility can help companies attract wider consumers and
develop a strong platform to market their brand. Moreover, the company’s brand
and services increase its reputation and build trust with its targeted
audience. Consequently, consumer loyalty increases brand awareness and keep
business stay afloat. With good standing, the firms have sustained notable market
performance.
·
Avoid
reputation damage
An essential step to maintain notability is to
monitor the brand image daily. Wikipedia's notability assessment
services ensure that editors should regularly check the page to know what their
potential customers think about the brand. The company understands its market
reputation through the page and can improve its brand image on digital
platforms. Therefore, tracking the feedback, clients' and blog reviews on Wikipedia
is essential. Brand monitoring indicates where the brand stands and
provides a clear grasp of its online rep.
To review the Wiki page daily, the
editors use a peer-review system that assures that page is ready to be launched
on Wikipedia.
·
Build
notability of the page by citing authentic references
As Wikipedia is an informative
platform, people may post random and obscure material anonymously. Vague and
irrelevant topics fail to meet the notability guidelines unless verified
through reliable sources. To increase the article's reliability, the notability
rules maintain that the editors should incorporate authentic references and
citations that support the content. The subject or the topic should have
significant coverage. The sources used should be reliable, independent, and
published in peer-reviewed journals or notable newspapers. Wikipedia acclaims that the editors can use secondary sources such as
newspapers, books, magazines, TV, documentaries, reports, and academic journals
as they provide objective evidence of notability to the subject. Many companies use third-party data or self-published
sources such as press releases, official website topics, or biography writing.
Such content is not considered reliable; editors conduct strict editorial
scrutiny before the article is submitted. The sources for Standalone articles
can be extracted from astronomical objects, books, events, and films.
Focusing on nobility suggests
editors avoid using too many references. Include those references in the
article that show the notability of the topic. Suppose the writer or the editor
fails to prove the notability of the facts and statistics. In that case, the
editorial team may consider the topic or
subject unverified, and the article gets rejected.
Consequently, businesses can
improve their professional profile pages by adding work performance and brand
information. Adding images, visuals, and infographics will help create stunning
content that makes the wiki
business page appear authentic and genuine to the audience. Companies can also
build their credibility on Wikipedia by writing well-informed blogs uploaded to
Wikipedia pages. They inform companies about their existing brands and upcoming
projects. Thus, these blogs strengthen the Wikipedia page's credibility.
To
recapitulate
If you are looking forward to increasing your
brand's online visibility, you need to create a Wikipedia business page. While making
the page, fulfill notability requirements. Wikipedia notability assistance state that to qualify for Wikipedia, the article's
topic should have significant coverage in reliable sources. Moreover, the Sources
that explain the topic in-depth should establish notability. It signifies that
the sources should be authentic, and independent, and have been published in
notable journals, books, or sites. Avoid using a lot of references to support a
single sentence or paragraph. Notability bombing may confuse the editors as they
may think the article is notable. If the sources lack verification, they are
bound to be rejected. Moreover, the rules also suggest that the wiki page
should be written informative and not be a marketing copy. Hence, companies should keep the page updated and add
accurate information on the Wikipedia page to build credibility and notability.