Logo design is a misunderstood and mystified field. Many people offer opinions about what makes or breaks a good logo, but none of them seem to be working.
Logo design has come a long way since its inception
in the mid-1800s, but it's still plagued by myths and misconceptions about how
logos are made. The truth is that there is no one-size-fits-all method for
designing the perfect logo. Whether you want to create a simple logo for your
blog or you're looking for something more complex like a corporate identity
program that can represent your brand's values, each project has its own set of
challenges and opportunities—and they all deserve careful consideration and
professional execution.
In this article, we'll
address some of the most common myths about logo design and explain why they
don't work and how to avoid them at all costs.
1.
A logo should reflect a company's product
or service.
A logo is a form of
identification and differentiation. Countries have flags, royal families have
their crests and companies have their logos. They all serve a single purpose —
to identify and differentiate their owners from everyone else in the crowd.
Nothing more, nothing less
The logo is the most
important part of any business, which is why it is so important to create a
logo that works for you. Freelancebazar is one of the most professional logo designers
in the industry. A logo can be used to identify your brand, distinguish you
from other businesses, and capture the attention of customers.
A logo should also be
distinctive, easy to read and remember and convey your company’s message
clearly.
In the same way that you
wouldn't put a picture of your favorite band on your backpack or wear an
article of clothing featuring the logo of a company that doesn't support you
politically, logos are meant to communicate one thing: we're here! And we're proud
of what we do!
The logo is the most
important element of your brand because it represents you, tells people who you
are, and shows what you stand for. It should be simple and timeless so that
even if it changes or gets redesigned in the future, it still looks like a part
of your brand and not just some random design element on its own.
2. A logo must include a symbol that
represents the company.
You'll see this in the
logos of major brands like Nike and Apple as well as some smaller, independent
companies. The reason is simple: it's more effective to use a logo that's
completely devoid of any visual cues than one that contains symbols. When you
look at a logo with symbols, there are two things going on: first, it's an
image that conveys information about what the company does (for example, a
sports team's logo might be a shield or helmet), and second, it also
communicates a specific meaning (for example "Nike" is about
sportswear). But when you remove all those things from your logo—and just leave
behind your name—it becomes much more abstract. By eliminating any visual cues,
you're making it clear that the logo is simply an image made up of letters;
nothing else matters to its meaning.
When choosing a typeface
for a company logo, there are many factors that must be considered. Not only
does the design need to look good on its own, but it also needs to work well
within the context of the rest of your brand.
Symbols are a great way to
communicate important information to the audience. However, if you are not sure
what symbols should be used, it is best to consider more typographical
solutions.
3. If your logo is well-crafted, it is
acceptable to only show a symbol.
Recognition is achieved
through repetition.
In order for someone to be
recognized, they must be able to repeat their actions or outcomes over and over
again. The more often someone does something, the more likely it is that others
will notice them and give them feedback about what they do. FreelanceBazar
helps freelancers develop a process to be recognized for their talents so they
can gain traction faster.
Logos are complex ways of
communicating information through design elements or symbols. They can be found
everywhere from products to buildings or even clothing. While some logos are
simple and straightforward, others are more complex and require a lot of work
to understand their meaning.
The good news is that
repetition is an effective tool for learning how to create better logos because
it helps users learn how each element of the design relates to other elements
in order to create a cohesive image with the meaning behind it.”
A repetition of a logo is a
learning tool that can help you recognize a grain of sand in the Sahara desert.
However, to make this work for logos means millions and millions of dollars
invested in advertising and promotion.
If you're unsure about how
to use your logo in a way that makes it effective for your business, or if you
want to make sure that your logo communicates exactly what you need it to
communicate—whether it's a simple "target audience" or a complex
corporate identity—you should consult an expert. We're experts in this field!
4. A logo must conform to the established
style of its industry.
Most real estate logos are
very basic. They feature a house, a tree, and sometimes even a sunset or a
hill. More imaginative designers will throw in a key to make the story more
complete.
The problem with this is
that most people have no idea what that story is supposed to be about. And if
you don't know what the story is supposed to be about, how can you tell if it's
complete? How can you possibly know if your brand has any real meaning?
This is why we recommend
using more complex imagery in your designs—and making sure your clients know
exactly what they're looking at when they see it: trees, houses, and keys!
Similarly, nine out of ten
fashion logos are stylistic and elegant—black and white, elegant type, and few
symbols or graphics. They all seem to be saving color for the clothes.
And while this is a trend
that started several years ago, it's also still going strong. The reason why so
many fashion logos are black and white is that it makes them look like they're
from an old-fashioned magazine and therefore seem more trustworthy (and less
"fashiony").
But there's a difference
between old-fashioned and pretentious, and most brands want to be seen as
legitimate businesspeople who know what they're doing. This means that they
don't want their logo to scream at you that they're trying too hard — which is
why we see so many logos in black and white.
The best way to create a new
logo is to ignore what has gone before and be bold, be unexpected and break the
rules. That's how new rules get created.
5. A logo must remain unchanged over
time.
To create a lasting logo,
it is important to avoid fads and outdated trends, such as the use of swooshes
or glossy treatments.
A logo should be able to
stand the test of time, and you need to think about how your brand will evolve
over the years. It’s important to think about what your logo represents and
what it means for your company: when you look at your logo today, do you see an
image of the company now or an image of the company in ten years?
You may also want to
consider how other people might perceive your logo over time — whether they
will be able to recognize your brand easily by looking at a simple image or if
they need more information before they can understand what it is that you do.
Logos are an important part
of a brand’s identity and are often the first thing that people see when they
look at your company. Logos can be the first impression you make on consumers,
so it is important to have a logo that reflects your brand’s values and personality.
A logo needs to be timeless, but there are times when it may need to be updated
to stay current with changes in society.
Companies that have changed
their logos in a significant way include Shell, IBM, Xerox, Volkswagen, and
Coca-Cola. Each company has made changes to its logo at least once within the
past ten years.
Welcome to Freelancebazar,
Texas - An online marketplace for the design and creative industry to connect
with thousands of talented freelance designers, developers and digital agencies
who can help you grow your business.
6. A logo must be distinctive, memorable,
and appealing.
The purpose of a logo is to
provide a unique signature for a company or organization that will become
associated with its qualities. Whether people like or dislike a logo has
nothing to do with what they think about companies and organizations that use
that logo.
The right logo design can
be an important part of your marketing strategy—and if you're looking for a new
logo, here are some tips to keep in mind when choosing one:
1. Think about your target
audience. What do they care most about? What do they hate most? Do they like
animals? Are they into sports? Know your audience before you make any decisions
about their characteristics, and then use those characteristics to help guide
your designs!
2. Be careful not to
overuse similar fonts or colors on all of your branding materials (logos
included). If people see too many instances of red on a page, it might start
looking like something from a McDonald's menu—which may not be what you want
them to think about when they see it again later on in another context.
When you’re just getting started
with your logo design, it can be easy to feel like you need to get permission
from every single person who will see it. But the truth is, no one cares about
your logo except for you and your customers.
Customers don't care about
logos—they care about companies' products and services. So while you should use
some basic principles of good design when creating your logo, it is not
necessary for friends, family members, or neighbors to approve before you put
it out there.