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Meltwater is a company that provides media intelligence and social media monitoring services. Founded in 2001, Meltwater helps businesses and organizations track and analyze online news, social media, and other digital content. The company's platform allows users to monitor media coverage, track competitors, measure the impact of their PR efforts, and gain insights into industry trends.
Meltwater's services include media monitoring, social media listening, competitive analysis, and customized reporting. The platform uses artificial intelligence and natural language processing to sift through vast amounts of data from online sources, extracting relevant information and providing actionable insights.
Businesses and PR professionals often use Meltwater to stay informed about their industry, track brand mentions, and manage their online reputation. The platform helps users make data-driven decisions by providing real-time information on media coverage and social media conversations related to their interests.
It's worth noting that the specific features and capabilities of Meltwater's services may evolve over time, so it's a good idea to check their official website or contact the company directly for the most up-to-date information.