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Sumo is a suite of marketing tools designed to help website owners grow their online traffic and engage with visitors. The statement "The #1 FREE email capture tool" likely refers to Sumo's email capture functionality, which is designed to help businesses build their email lists. Here are some key features of Sumo's email capture tool:
List Builder: Sumo's List Builder allows users to create and customize email capture forms that can be strategically placed on their websites. These forms are typically used to collect visitor email addresses for building a subscriber list.
Smart Bar: The Smart Bar is a customizable floating bar that can be displayed at the top or bottom of a website. It's a persistent element that remains visible as visitors scroll, making it a prominent way to encourage email sign-ups.
Pop-ups: Sumo provides customizable pop-up forms that can be triggered based on user behavior, such as time spent on a page, exit intent, or scrolling. These pop-ups are designed to capture visitor attention and prompt them to subscribe.
Scroll Box: The Scroll Box is an email capture form that appears when a visitor scrolls down a certain percentage of a page. It's a less intrusive way to capture emails while visitors are engaged with the content.
Welcome Mat: This is a full-screen call-to-action that covers the entire webpage, encouraging visitors to subscribe before accessing the main content of the site.
Analytics: Sumo typically includes analytics features that allow users to track the performance of their email capture forms. This may include metrics such as conversion rates, impressions, and new subscribers.
It's important to note that the availability of features and the free or paid nature of specific tools may change over time, so it's recommended to check the official Sumo website or contact their support for the most up-to-date information on their offerings.