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Raptive, formerly known as AdThrive, is a digital advertising company that specializes in helping online publishers monetize their websites through display advertising. They work with a wide range of publishers, including bloggers, content creators, and website owners, to optimize ad placements, improve ad performance, and maximize revenue.
Raptive offers various services and tools to publishers, including:
Ad Management: Raptive manages the placement and optimization of display ads on publishers' websites to maximize revenue while maintaining a positive user experience.
Ad Optimization: They use advanced algorithms and data analysis to optimize ad performance, including ad targeting, ad placement, and ad formats, to increase click-through rates and ad revenue.
Revenue Optimization: Raptive helps publishers increase their advertising revenue by implementing strategies to improve viewability, ad fill rates, and overall ad performance.
Audience Insights: They provide publishers with insights and analytics about their audience, including demographics, interests, and behavior, to help them better understand their readers and tailor their content and ad strategies accordingly.
Technical Support: Raptive offers technical support and assistance to publishers, including troubleshooting ad-related issues, implementing ad code, and ensuring compliance with ad policies and regulations.
Overall, Raptive (formerly AdThrive) aims to empower online publishers to monetize their content effectively while providing a positive user experience for their audience. They leverage technology, data, and expertise to optimize ad revenue and help publishers grow their businesses.