Braze : Customer Engagement Platform

John Show
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Software Name*

Braze, formerly known as Appboy, is a comprehensive app engagement platform designed to help brands foster stronger relationships with their customers through personalized messaging experiences across multiple channels, including email, push notifications, and messaging apps. Founded in 2011 by Bill Magnuson and Jon Hyman and headquartered in New York City, Braze has become a trusted partner for over 1,000 customers worldwide, including renowned brands like Burger King, Delivery Hero, Domino’s, HBO, and Udacity.

Key Services and Features:

  1. Automation Tools: Braze offers a suite of automation tools that empower businesses to create and trigger messages based on specific customer actions, such as cart abandonment or app uninstallation. This enables brands to deliver timely and relevant messages that drive engagement and conversions.

  2. Personalized Messaging: With Braze, businesses can deliver personalized messages to their customers across various channels, ensuring a consistent and seamless experience. By leveraging AI-powered tools, brands can better understand their customers' preferences and behaviors, allowing them to deliver targeted messages that resonate with each individual.

  3. Audience Segmentation: Braze enables businesses to segment their audience quickly and effectively based on various attributes, including demographics, behavior, and engagement history. This allows brands to tailor their messaging and campaigns to specific customer segments, increasing relevance and effectiveness.

Overall, Braze empowers brands to build stronger connections with their customers through personalized, targeted messaging experiences, driving engagement, loyalty, and ultimately, business growth.

App Engagement
Subscription Plan ( Ex. Monthly, Yearly )
Deployment ( Ex -  Cloud Based )
Android, iOS, macOS, Unity
Accessibility ( Ex- Customization, Mobile Support )
Language Support
Business ( Ex- Agencies, Enterprises )
App Analytics, App Engagement, Customer Engagement, In App Messaging, Mobile CRM, Mobile Marketing Automation, Push Notifications, SMS Marketing

Available Support 
Key Features
Cross-channel engagement Campaign/journey orchestration Campaign optimization Dynamic segmentation Personalization Reporting & analytics Push notifications In-app messages Email SMS Content Cards Team

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